37signals Product Blog: Basecamp becomes more finger friendly.
Here is a good example of not to do. 37signals is a great company, and I agree with most of what they have to say about usability and KISS. Not everyone get’s it right all of the time. Please don’t tout your new iOS interface then put up a video of the demonstration in a format [flash] that I can’t even watch on my iPad or iPhone. #fail!
Aside from the video not being accessible from the target audience, the new features were much needed and look really slick. Why did it take 3 years to get these core features is my question.
Along with many of our customers, we’re iPhone/iPad users here at 37signals. We wanted to make sure Basecamp worked well on those devices. With that in mind, we just launched a new feature which makes Basecamp more finger friendly for the iPhone and iPad.