Isn’t it funny how everyone has a good idea for a website/service that will make money?

Does this ever happen to you?

Every now and then one of my friends or colleagues gives me a call with a new idea for a website or service to offer. They call with excitement and a tone of voice that sounds like they believe they’ll be rich soon. They never do any due diligence to see if the same exact service or niche is already being filled. Even when their idea is unique that seems to be all they want to do, tell me the idea. Tell me the idea and collect some sort of paycheck for basically doing nothing but talking to me like a lush would to a buddy during a long night out.

It’s a real shame too, some of these ideas are genuinely good. Unfortunately, I only have so much time. I usually require them to do some leg work.

• Something like research what other services are out there that compete or are related. Make a list. 
• Define an initial feature set.
• Brainstorm our business model.
• Define costs
• Brainstorm marketing ideas

Most people never get past step one. This weeds out the majority. Some will actually define a feature set, but then tend to drop off past the business model. Defining costs almost always loses everyone else.

I may start giving quotes to these people with the ideas, but that would require more questions that they probably wouldn’t ever get back to me on.