I am constantly using Expose` on my MacBook Pro. When I started working on Ubuntu at work I couldn’t remember what the setting was called that emulated expose` (at least a little bit).

It’s called scale. Alt+Shift+up is the default key combo.

I finally upgraded to a VPS. No more slugishness. Bought a slice at linode.com. Now I can finally have a decent solution for my rails and merb apps.

I was getting a new install of hellanzb up and running and noticed that it wouldn’t download the nzb’s from newzbin. I found that the problem was an old uri path in the python scripts. My file was located at /usr/share/python-support/hellanzb/Hellanzb/NewzbinDownloader.py.

Right after the class definition “url” is defined. Just search for v3.newzbin.com/dnzb. Change http://v3.newzbin.com/dnzb to http://v3.newzbin.com/api/dnzb and save. 

I hope this helps out others until hellanzb gets a fix up. I haven’t checked, but this may already be in HEAD.

The whole online advertising industry has been changing quickly. It was based on Cost Per (M)Thousand Impressions (CPM). Then it was based on Cost Per Clicks (CPC). Now it seems that everything is moving toward (if not already) Cost Per Aquisition (CPA).

Paying publishers based on CPM as a metric was flawed. Flawed for the ultimate task at hand… To get an online aquisition. Conversion rates were all over the place, barely any targeted placement was being done. Relevant data, what is that? We didn’t even know how many people were actually following the ads.

Along comes CPC. We start paying out by the actual clicks, it’s a little easier to track the conversions than CPM. Of course this was not perfect and seems to be on it’s way out as of this writing.

So where are we at right now? Well, everyone is sporting CPA as if it’s the greatest thing since sliced bread (why is this so great anyways?). Pretty easy equation to figure out. If the goal is to sell something directly through an online ad, then measuring the success directly through the sale seems the only way to go. Why in the world would we have done it any other way? Seems simple, right? The advertiser needs to acquire something in order to be successful, be it payment or an email address, or an opinion (survey). If this is the final goal, why would we measure it any other way?

I’ll tell you why, it’s not the way or manner in which the product is marketed that brings it a sale. A bad product will have a bad conversion rate. On the other hand, a good product will have a bad conversion rate if marketed in a poor manner. The current state of industry is this, we must rely on hard acquisition numbers for our payouts because no one knows how to value an certain spot at any certain time on any certain website with any certain product… yet!

I believe this metric can be found, and it’s worth being proven. We do this for television commercials already. Prime time commercials are worth more. Women’s products are worth even more to the hypnotized Oprah crowd. Men’s products are not advertised during Oprah. We seemed to have cracked the code for television. Television, like the web is always changing and so are the advertisements.

Granted, the web is more complicated, more fickle. The users are starting to expect more, but we have the ability to change the ads per user, and on the fly at the last minute. We have oodles of practically free computing power to inference products, services, or whatever to target the end user at that time. We have instant access to his web browsing history, or past purchases, we even have access to the services and content of the email at times. Think gmail is completely free? Those targeted ads don’t come from nowhere.

So why should we sit back and let someone else’s product tell us how much we should make for something that has an unknown conversion? We should know how much our advertising spots are worth. At that time, for that user’s demographic, based on past purchases and inquiries. We should be able to calculate the optimum product for purchase at that time and deliver a much higher conversion percentage. If you give us a crap product, guess what, you’ll get a crap conversion.

The other side of CPM. Why does an acquisition need to be made for the Ad to be successful? I’ve never once tried to click on the commercial in the TV to buy any product. Is branding completely dead? We need to offer to build ads just for branding purposes. Stop charging for the ad, start charging for the space. Radio stations do this already. Let’s catch up to radio for God’s sake!!!

The real problem here is that no one has come up with the formula for how much an ad should be. You can bet Google is throwing a shit ton of money at finding this solution. I will be right there trying to find out how to cash in on the CPM train.

I ran my experiment for a little over two weeks. After more than two weeks of driving a max of 70 on the highway and slower acceleration in an attempt to raise my gas mileage, I’ve got the results. The driving was a bit grueling at times, especially when the starting speed speed limit is 70 on the highway. I managed to do it for a little more than two weeks and finally filled up my gas tank a little before I ran it to the bottom. After all that I gained about 1 mpg. I guess I won’t be driving that slow anymore. Apparently it really depends on the vehicle. I imagine an SUV or truck would see a larger increase from slowing down due to the larger wind resistance. I drive a 2008 Accord V6, so I guess it’s somewhat aerodynamic.

I’m always open to learning financial gain, so I’m constantly reading investments books. Whether it be real estate, paper investments, or just learning to control finances to for wealth, I’m usually pretty open to new sources of knowledge. I’ve read a few Rich Dad, Poor Dad series of books. All of them an easy read, but always filled with mostly the same common knowledge and cliches repeated over and over durning the book with a few new nuggets of knowledge with each book. The books are always vague and never give any details on how to obtain this wealth. I just figured that more education and experience were needed and the book was just an overview.

I signed up for a Rich Dad Real Estate Investing 3 day Seminar which I had to postpone due to re-locating which had to happen that weekend. This is how they got my phone number. After I missed the seminar, a month later I receive a phone call from a Rich Dad employee. Now pay attention because this is what is good. The way they design the selling process makes it feel selective.

1. A Rich Dad employee calls me and asks me a few preliminary questions. Using phrases like, “very selective”, “not everyone qualifies”, “see if it’s the right time in your life”, “time is of the essense, limited availability”. She even asked me to write down some questions to help prepare for a coaching director’s interview. This was all smart because it makes me feel special should I be selected by them because I’m ready to be financially successful. I asked directly, “Is this another service that you would like to offer or sell to me?”. The response was, “No”.
2. The follow up interview. The rich dad coaching director calls and says that she needs to interview and verify it’s a good fit (as if). She asks about current financial well being. Asks about our current savings and investments. We (me and my wife) ignorantly answer these questions thinking the concern is actually our financial readiness. She asks about our credit cards and the limits on them and the debt on them. Again my wife and I think it’s about helping our financial well-being.
3. She asks about our area of interest for investing, real estate or paper. She asks about whether we would like to know more about leveraging credit to work for us. We answer yes. She touches on using credit cards to our advantage. At this moment I stopped her, and asked, “I was led to believe that it was unwise to use credit cards at such a high interest rate. Aren’t there better forms of leverage to use?”. The answer was, “credit cards are a fantastic way to leverage other people’s money. This is what Robert Kyosaki talks about. Using other people’s money”.
4. The saleswoman, I mean coaching director, starts asking sales questions like are you ready to commit. Would you be able to dedicate 7-10 hours per week? We in turn answer an un-enthusiastic, “yes”. At this point I’m waiting for a price and want to know.
5. She asks us to write down some commitments. Some they have for us, and some that we must make for them. One was the hours required. I forget two at the moment, because three is where we stopped. The third commitment required from us was the tuition. $5K. She asked if we could afford to pay, upfront, today, before we hung up. Without hesitation it we both replied, “No”. Of course we were met with, “why”, and she brought up repeating my own words, “Now Buck, when talking about your savings you said you had enough $x numbers of dollars. WHAM!!! It all came rushing toward me. This women was in no way interested in my financial ability to be compatible or my financial thinking to be successful for this program, but only feeling me out for the ability to pay. I made mention of this and immediately she went on the deffensive, and quickly the offensive. She started to passive-aggressively insult us. Saying things like, “You’re just procrastinating”. You’ll never be successful with that attitude.

I told her I would never pay $5k for something that I have only heard about for 15 minutes. “That wouldn’t be doing my due diligence”, I told her. My wife repeated that Robert Kyosaki wouldn’t make a deal like that. The saleswoman (she no longer needs the title of “coaching director” at this point) asks if the kind of help and teaching would be worth it, comparing tuition to college. I said of course, but like choosing a college, research is put in before dropping any cash. She asked, “You don’t trust Rich Dad”? My wife and I quickly replied, “NO!”. She asked, “Why not?”. I said,  “Trust is earned”.

She was starting to get insulting and I had enough. I told her It doesn’t matter, I would not invest that much cash without research from an unbiased party. She continued on and told us that we were not at the right place in our life for this commitment. This from a woman that had repeatedly told us that we were ready (until she found out we were unwilling to pay). She even tried a slight bit of pressure in the end when I said I would reconsider after some research. She told me the whole interview process would start over. Yea right, if I called and said I’m ready to sign up and here is my credit card number, that would be all that it takes.

This whole process was a bit annoying and could have been avoided had they not lied about my initial question, “Is this another service you are offering or selling?”. All in all very sneaky. Trying to convince me that credit cards were a good way to leverage credit. Finding our credit card limits to find out if we could pay. These were great ways to feel out a potential customer.

Some helpful links

• http://www.realestatecoursereviews.com/review/index2.php?item_id=18
• http://richdad.tribe.net/thread/ef29e444-27fc-4e10-9391-d42c94de9670

I love the new Apple TV updates. I wrote about how it may change the HD world. It really bodes well for HD and VOD. There are a few of us that were early adopters and bought mac mini’s for their Home Theater PC (HTPC), and some of us that wanted the extra juice to play their 720P 30 fps or 1080 material.Whatever the reason for owning a mac mini as opposed to an Apple TV, it seems that we are left out in the cold.

Yes, while the Apple TV was busy getting it’s update on, front row users are left with yesteryear’s interface. Of course it’s a computer and I can switch over to iTunes, but let’s face it. When you’re listening to music with friends and want to quickly browse and buy a song you’re all talking about. Breaking out a keyboard is the equivalent of the VISA check commercials when that person breaks out a check. It certainly doesn’t create a one click buying experience, putting more obstacles between me and the check-out lane. That’s the whole point of this, Apple wants to sell rentals and music. The easier they make it to buy, the more they’ll sell, period.

I hope this is on their to-do list. It would certainly encourage me to buy more from them.

Newzbin.com is running it’s annual half off Christmas sale again. I usually top up for the maximum (52 weeks) and do it again the next year. iPhone owners, don’t forget to check out HellaPhone - my iPhone Interface to newzbin and HellaNZB

HellaPhone 

I currently use hellanzb for all of my usenet downloads. It’s much simpler than anything I have used before and is a simple install. Very simple if you are on a Debian (Ubuntu), or Darwin System (Mac OS X).I developed this interface for my own personal use and nothing more. That being said, there is very little error checking if any, and even less error reporting in the interface. I planned on releasing this when it is more complete, but I have not had the time to spend on it due to other projects that put food on my table. The app does work pretty well for a quick newzbin search and download to your existing hellanzb install. It just doesn’t monitor the downloads or report an error if the download doesn’t initiate. I planned on rectifying that at some future date.The requirements are:

•  php5
• cakephp 1.2.x
• allow_url_open - (maybe, I may have changed it to curl, can’t remember, don’t care)
• hellanzb install with allowed network access
• newzbin account

If enough people show interest I may make time to work on it some more. Please, if you are interested in upgrading or continuing work on this project, Leave it in the comments. And of course donations are always welcome. Download from the HellaPhone page  Some screenshots   

I installed iwphone plugin and theme for iphone and iPod touch users. Now when you view the site on your mobile safari browser, you’ll get an optimized interface.

This brought to you from my iphone.